Shown
during the 2014 Super Bowl, the new Ford Hybrid Fusion commercial begins with,
Rob Riggle, an average-looking comedian/actor, sitting in a modest home as he
explains how there will be another commercial following that is twice the
length and twice as elaborate as this current one. This is to advertise Ford’s new Hybrid Fusion has double the
fuel economy of the average vehicle.
The
final third of the commercial begins with James Franco, a younger and more
attractive actor, sprawled out on a luxurious couch with a tiger next to him. He portrays Riggle’s original persona
and repeats everything that was said in the first third of the commercial, but
of course, it is intensified by powerful music, and the tone of his voice has more
conviction. We see that he is in a
mansion with women in gowns lining his path. Fireworks go off, and finally, we see the Ford Hybrid Fusion
in all of its glory parked at the mansion’s entrance.
Yes,
this commercial undoubtedly satisfies nearly every viewer because it first has
the relatable, average man simply explaining why we should pick Ford—it is
double the fuel economy of the average vehicle. Then, it is followed by a second commercial that is twice as
long as the original (driving home the idea of “double”), which exactly repeats
the original but elevates the tone and drama. As a viewer, the message was very clear—DOUBLE, DOUBLE,
DOUBLE! I also found it extremely humorous
and pleasing to watch.
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